All the pricing tiers in Conjured Referrals are based on "Referred Revenue".
Referred revenue is the total order value of the referred Friends' purchases when they use their discount code.
For example, let's say Alice refers Bob and he claims the referral for a $10 discount code. Bob then uses his $10 discount code on a $30 purchase, which makes his total order value $20. Thus, the "referred revenue" from this order would be $20.
Unlike many other apps, we don't include future purchases by the Friend as referred revenue. Once you've earned that customer, they're yours - we won't keep taking credit for the referral.
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