What types of referral campaigns can I create?

Campaigns within Conjured can be structured to either drive more revenue (via referral purchases) or drive newsletter signups.

When you set your goal type to "More purchases", your campaign will be structured as a "Give $X, Get $Y" or "Give X% Off, Get Y% Off" style referral program. You'll be given the opportunity to specify what type of rewards you want to offer to the Advocates and the Friends, as well as how you want to display your campaign.

When you set your goal type to "Newsletter sign ups", your campaign will be structured as a "Get $X for successful newsletter signups". You'll be given the opportunity to specify what type of reward you want to offer the Advocate, as well as how you want to display your campaign. For each Friend who signs up for your mailing list, the Advocate will be sent a reward!