Store Visit Earning Rule

Modified on Wed, 10 Dec at 6:37 AM

The Store Visit Earning Rule rewards customers with loyalty points simply for visiting your online store. This encourages frequent engagement, increases brand recall, and helps keep shoppers returning, even when they’re not ready to purchase.

Configuration

Where to find it:
Keystone Loyalty Rewards App > Loyalty Program > Earn Points > Store Visit

Setting	Description	Default
Enable/Disable	Turn the rule on or off	Enabled
Points Awarded	Points given per eligible visit	10 points
Cooldown Period	Minimum number of days between rewarded visits	2 days

How Cooldown Works

The cooldown prevents customers from earning visit points repeatedly within a short timeframe.

Example (2-day cooldown):


Day 1 (Mon): Customer visits → earns 10 points → cooldown starts  
Day 2 (Tue): Visits → No points (still in cooldown)  
Day 3 (Wed): Visits → Earns 10 points → cooldown resets

What counts as a visit:

A visit will award points only if:

Customer is logged in to their store account
The visited page has the loyalty widget enabled
The cooldown period has ended

Not counted as visits:

Guest browsing
Pages without the loyalty widget
Admin or checkout pages
Automated/bot traffic

Strategy Recommendations

Goal	Suggested Setup	Expected Impact
Encourage daily engagement	10–20 points, 1-day cooldown	More frequent browsing and purchase opportunities
Promote product discovery	25 points, 3–7 day cooldown	Increased exposure to new and seasonal products
Re-engage inactive shoppers	50 points, 7–14 day cooldown	Reconnect with dormant customers via email campaigns