What is an Advocate?
An advocate is a person who shares the referral code with someone else.
What is a Friend?
A friend is a person who receives that referral code and makes a purchase utilising the code.
What is a New Customer?
A new customer is someone who doesn't have a customer profile on Shopify yet. To get a customer profile on Shopify you need to either make a purchase, create an account, or some other possible events that would cause a customer profile to be created
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