Track the performance of your referral program through comprehensive metrics and analytics. Monitor referral sharing, conversion rates, revenue impact, and advocate activity to optimize your program for maximum growth.
Key Metrics
Total Coupons Created
Total number of Friend discount codes generated.
What It Measures:
- How many Friends have claimed referral discounts
- Reach of your referral program
- Friend engagement with referral offers
Successful Referral Orders
Number of orders placed using Friend discount codes.
What It Measures:
- Conversion rate from claim to purchase
- Actual program effectiveness
- Friend purchase behavior
Total Points Awarded
Total points earned by Advocates from successful referrals.
What It Measures:
- Reward cost of program
- Advocate earning from referrals
- Program investment
Total Coupon Value
Total discount value claimed by Friends.
What It Measures:
- Direct cost of referral program
- Friend incentive investment
- Discount liability
Money Spent by Customers
Total revenue from Friend purchases using referral discounts.
What It Measures:
- Revenue generated by referral program
- Program ROI
- New customer value
Total Views
Number of times referral landing page was viewed.
What It Measures:
- Referral link clicks
- Initial interest
- Traffic from Advocates
Total Referral Clicks
Number of times referral links were clicked (across all sharing methods).
What It Measures:
- Sharing effectiveness
- Advocate activity
- Channel performance
Please check more about it: https://key-stone.app/docs/loyalties/referrals/analytics.html#key-metrics
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