Referral Cookie Lifetime

Modified on Fri, 12 Dec at 9:06 AM

Set how long the referral tracking cookie remains active after a Friend clicks a referral link.

Configuration:

  • Set duration in days (e.g., 30 days)
  • Cookie tracks Friend visits during this period
  • Pop-up continues to appear during cookie lifetime

Recommendations:

DurationUse Case
7 daysImpulse purchases, short sales cycle
30 daysStandard recommendation, most products
60-90 daysHigh-consideration purchases, B2B

Strategic Considerations:

  • Longer duration = more attribution window
  • Shorter duration = more urgency
  • Consider your typical purchase decision time

Please check more about it here: https://key-stone.app/docs/loyalties/referrals/referral-settings.html




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