Campaign Configuration

Modified on Thu, 11 Dec at 9:23 AM

Campaign Title

The name of your campaign.

Guidelines:

Clear and descriptive
Indicates the promotion or period
Customer-facing (visible in notifications)

Campaign Description

Explain what the campaign offers and why customers should participate.

What to Include:

What bonus customers will receive
Why you're running the campaign
Any special conditions or highlights
Call to action

Start and End Date

Define when the campaign runs.

Configuration:

Start date and time
End date and time
Timezone-aware (uses your store's timezone)

Automatic Behavior:

Campaign activates automatically at start time
Campaign deactivates automatically at end time
No manual activation needed if enabled

Enable/Disable

Toggle campaign on or off without deleting it.

When Enabled:

Campaign will activate on start date
Campaign will deactivate on end date
Bonus points are awarded during active period

When Disabled:

Campaign will not activate (even if within date range)
No bonus points are awarded
Campaign preserved for future use or reference

Campaign Types

Choose how customers earn bonus points during the campaign.

Points Per Order

Award a flat bonus point amount for each order placed during the campaign.

Configuration:

Set bonus points (e.g., 500 points)
Applied to every qualifying order
Added on top of normal order earning

Point Multiplier

Multiply all point-earning activities by a specified factor.

Configuration:

Set multiplier (e.g., 2× or 1.5×)
Applied to ALL earning rules
Multiplies final point amounts

Applies To:

Order earning
Signup earning
Social media earning
Birthday earning
All other earning rules

Stacking with Tier Multipliers

Campaign multipliers stack with tier multipliers.

Strategic Consideration:

High-tier customers benefit most from multiplier campaigns
Consider impact on program economics
Monitor point earning rates during campaigns

Please check more about it here: https://key-stone.app/docs/loyalties/campaigns/overview.html