Campaign Analytics Key Metrics

Average Points Earned Per Day

Track the average number of points customers earn per day during the campaign.

Comparison:

• Shown alongside store average for same time period
• Indicates campaign effectiveness
• Higher than average = successful campaign

What This Tells You:

• Campaign driving point earning
• Customer engagement level
• Earning velocity during promotion

Average Points Claimed Per Day

Track the average number of points customers redeem per day during the campaign.

Comparison:

• Shown alongside store average
• Indicates redemption behavior during campaign

What This Tells You:

• Are customers redeeming during campaign?
• Do they save for later or redeem immediately?
• Campaign impact on reward fulfillment

Points Earned Per Day (Time Series)

Daily breakdown of points earned compared to store average.

Features:

• Shows daily earning throughout campaign
• Comparison to store average baseline
• Empty dates filled with 0 (if no activity)
• Multi-day grouping for long campaigns (e.g., 30+ days grouped by week)

What To Look For:

Peak Days:

• Which days had highest earning?
• Weekend vs. weekday patterns
• Campaign launch surge
• End-of-campaign rush

Trends:

• Growing momentum over time?
• Declining interest mid-campaign?
• Consistent performance?
• Unusual spikes or drops?

Points Claimed Per Day (Time Series)

Daily breakdown of points claimed compared to store average.

Features:

• Shows daily claiming throughout campaign
• Comparison to store average baseline
• Empty dates filled with 0 (if no activity)
• Multi-day grouping for long campaigns

What To Look For:

Redemption Patterns:

• Do customers redeem during campaign or after?
• Are they using earned campaign points immediately?
• Any delayed redemption behavior?

Correlation with Earning:

• Does high earning lead to high claiming same day?
• Lag between earning and claiming?

Additional Points Issued

Total bonus points awarded due to the campaign.

What This Tells You:

• True cost of campaign in points
• Campaign investment vs. return
• Budget for future campaigns

Please check more about it here: https://key-stone.app/docs/loyalties/campaigns/analytics.html