During Campaign
Daily:
- Check points earned vs. target
- Monitor claiming patterns
- Track order volume
- Review customer feedback
Actions:
- Adjust communication if needed
- Extend if performing exceptionally
- Add mid-campaign boost if underperforming
After Campaign
Immediately After (1-7 days):
- Review final metrics
- Compare to goals
- Calculate additional points issued
- Document key learnings
1-2 Weeks After:
- Monitor post-campaign claiming
- Track if customers redeem earned points
- Measure lasting impact on engagement
1 Month After:
- Calculate true ROI
- Review customer retention
- Compare to other campaigns
- Plan improvements for next campaign
Please check more about it here: https://key-stone.app/docs/loyalties/campaigns/analytics.html#monitoring-schedule
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