What is AI Redirects and how does it work?

What it is

AI Redirects is a feature inside Easy Redirects that watches for 404 "page not found" errors on your store. When a shopper or search engine hits a broken link, the AI analyzes the broken URL and finds the closest matching live page — a product, collection, or page — then redirects the visitor there automatically.

This prevents lost sales and protects your SEO, since visitors and crawlers land on a working page instead of a dead end.

How it works

1. Detection — The app monitors incoming traffic for 404 errors caused by broken or outdated links.
2. Analysis — For each broken URL, the AI compares it against your store's live URLs using a similarity algorithm.
3. Matching — It scores each candidate and picks the best match, but only if the match meets your chosen confidence level.
4. Redirect — The visitor is sent to the matched page. If no match meets your confidence threshold, your fallback rule decides what happens.

Why it matters

• Recover lost traffic and revenue from links that would otherwise dead-end.
• Protect SEO by keeping link equity flowing to live pages.
• Save time — no need to manually create a redirect for every broken URL.